Sunday, June 10, 2012

THE AUTOEXTREMIST - Rants - Current State of Today's automakers

Audi: Advanced technology wrapped in shimmering bodywork with interior accoutrements second to none, all due to a relentless product focus and consistency that stretches well past a decade now. An impeccable image that is the quintessential definition of brand hotness on the AE Brand Image Meter.

But what about the rest? And what about this brand image thing? Who has a handle on it and who doesn’t have a clue? Who intermittently gets it and who is continually lost in the desert in search of The Answer?

THE AUTOEXTREMIST - Rants - ~ the bare-knuckled, unvarnished, high octane truth...

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