Tuesday, December 19, 2006

AAP SOUNDS ALARM ON ADVERTISING’S EFFECTS ON CHILDREN

CHICAGO - With young people viewing an estimated 40,000 ads a year, the American Academy of Pediatrics (AAP) is alarmed that such exposure may contribute significantly to obesity, poor nutrition, cigarette and alcohol use.

In a revised policy statement, “Children, Adolescents, and Advertising,” the AAP outlines several recommendations to help mitigate advertising’s harmful effects, but says one simple solution would be to have children and adolescents become critical media viewers, also known as being media literate.

Several European countries forbid or severely curtail advertising to children, the statement says. In the U.S., however, selling to children is “business as usual.”

http://www.aap.org/advocacy/releases/dec06advertising.htm

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